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Orlando Internet Marketing / Orlando Internet Marketing Firm / Internet Marketing Resources |
TOLS Internet is a separate department within the TOLS Multimedia
family of businesses. Our Orlando internet marketing department
has teamed-up with Orlando businesses since 1999 connecting quality
businesses with qualified customers. We offer one of the
largest sources of free internet marketing information. We also
offer the most comprehensive internet marketing programs available on
the internet today. We challenge you to find a more comprehensive
service.
Whether you are looking for a free internet marketing resource that is
continuously updated, whether you are looking for an internet marketing
firm to assist in your internet marketing needs or whether you would
like to outsource your internet marketing needs to a qualified
consulting company, look no further.
A few Vital Internet Marketing Tip:
- Decide whether your site should be “sales-driven” or “reference-driven.” See our resource area for an explanation of the terms.
- Consider running a feasibility study to minimize website sales and marketing misconceptions.
- If
you don’t already have a site, or are considering a redesign,
definitely develop your marketing plan FIRST and build the site around
it.
- Develop a combination of Organic Content and “Pay per
Click” campaigns. Depending on your business structure you may
also want to consider Image Ads and “Pay per Call” services.
- Keep Flash away from pertinent information, as search engines can’t read the content
- Never build a site with Flash navigation unless you also provide HTML links
- Never build a Flash splash page if you expect to be indexed.
- Have other sites link to you to develop a high Page Rank
For
more free internet marketing tips, please visit our resource area on
this site as well as our multimedia production site located at www.tolsmultimedia.com
Use our free internet marketing resources for the following:
- Receive a crash course about the internet with information on internet basics, internet history and current internet news.
- Learn how search engines are the most powerful information and marketing tool on the internet today.
- Learn the techniques for promoting a web site.
- Read about effective marketing strategies for doing business on the internet.
- Locate affiliate programs and quickly learn how this can be a source of revenue for a web site owner.
- Learn the basics of electronic commerce and technologies
Internet Performance Marketing (IPM)
You Just Got A Great Website, Now How Are People Going To Find You?
- A competitive internet requires aggressive marketing.
- A second page placement is absolutely a marketing disaster – a first page is a must.
- Regular search engine submissions take up to a year to bring the site to the top as a listing.
- Your web page is designed to do one thing, & that is to make you money and/or give you exposure.
- Every day more sites are launched making it just a little harder to get ahead.
With
our program, you will reach over 93% of the Internet. Depending
on the program you join, your site will appear on the following search
engines and/or directories:
Google
Yahoo
Search.com
Lycos
Infospace
Excite
AOL
MSN (if approved)
Webcrawler
Netscape
Metacrawler
NBCi
NY Times Online
Dogpile
CompuServe
Dogpile
Earthlink
Alta Vista
Go2Net
Ask Jeeves
Go2Net
Lycos
AT&T Worldnet
Juno.com
Hotbot
Netzero.com
IPM is uniquely useful because:
- You save money, because we automatically lower the price to one cent more than your closest competitor.
- No
one can lock in the top position because “user click-through rates” and
“cost per click-throughs” determine where your ad is shown. The most
relevant ads rise to the top.
- We can target your ads to users in a specific country or only to speakers of a specific language.
- We can target your ads regionally to users in specific states within the U.S. through the use of IP addresses.
- We can edit your distribution to include or exclude content-driven websites.
- We can adjust your advertising to specific dates or times of day.
- You pay only for clicks you've already received.
- You control the timing of your ad deliveries.
Where will my intenet marketing ads appear?
Your ads will appear along side or above the results on Google search
results pages for Web searches, Groups, and Directories.
Additionally, your ads could appear on the search and content sites and
products in the Google Network. The Google Network is the largest
online advertising network available, reaching over 80% of 30-day US
Internet users. So you can be certain that your ads reach your target
audience with Google alone.
On search sites in the Google Network, your ads could appear along side
or above search results or as a part of a results page a user navigates
to through a site’s directory. The global search network includes the
following:
An extensive content network of high-quality consumer and
industry-specific websites and products, such as newsletters (U.S.
only) and email programs, include:
We also work with permission-based newsletter providers to place ads
targeted to the subject matter of newsletters. The relevant ads shown
below are at the end of an iVillage newsletter about caring for the
home.
Google's own Gmail displays ads. Here you can see that the ads relate to the discussion in the email.
Ads for email are placed by Google computers using the same automated
process used to place relevant ads alongside web pages and newsletters.
If automatic filters detect that the topic of the email is sensitive,
we don't show any ads. This addition to our content network currently
applies only to English language ads targeted to 'U.S.,' 'Canada,' or
'All Regions.'
Call us today at 407.681.2263 for your own marketing consultation.
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