You can create two identical-looking websites, one is created with proper design principles, the other is not. Many times we run across clients who have a great-looking site, but very little traffic, or no spider indexing. The root cause for such problems is often the fundamental design of the site. A well-built site today is hand-coded so no additional tags are created. Programs such as Dreamweaver or Frontpage enable a person to build a site cheaply, but the background structure is so convoluted, that search engine spiders can’t read it. This happens because such automated programs are designed to automatically create the html version of what you are creating. Naturally, it overbuilds the commands in the background to assure all requirements are met. Furthermore, when you build an original design, there are design changes in the process, often old tags from previous designs are left behind worsening the problem as you go. Bottom line, if you want a well performing site that makes it onto the front page of a search engine, stay away from any program that automatically creates HTML code. Invest in your future with clean professional code and watch your site climb through the ranks to the top.

Take our multimedia production site, www.tolsmultimedia.com , it was originally built in 1999, then completely redesigned and relaunched in October 2005. When you relaunch a site, it is as if you are starting all over again. By March 2006 we were showing up on the front page of google for such terms as "Orlando website design." Not a small feat, considering "website design" is the most competitive keyword on the internet today.