Google uses link popularity more than any other engine, and it also provides the best tools for measuring your link popularity. Also Google is the most popular search engine in the world, and link popularity matters more than any other criteria when ranking high in it. As such we've decided to devote an entire section just on how Google uses link popularity. Since Google also pioneered the modern link popularity approach what you learn off Google can be applied with success to other engines that use link popularity (in all honestly most major search engines have more or less copied Googles ranking algorithm and overall site layout).
The first thing we need to mention is the Google Toolbar. Google offers a plugin for Internet Explorer that provides some various features. These include a bar which displays the current URL's page rank, as well as easy one click ability to check which sites link to the current page. We cannot recommend this toolbar enough, we consider it a must for any internet savvy entrepreneur.
|
