Simply put, you pay to get traffic sent to your site.  This is what made Google so very rich.  Do a search on Google for anything. Chances are you will see 2 types of listings.  You’ll see the organic and the PPC.  PPC is also called “sponsored.”  Usually the first couple of ads on any search results page is a PPC ad, as well as all of the ads you will see in small boxes along the right side of the screen.

These sponsored ads have been created by the website owner or a qualified marketing firm.   Placement of these ads is predicated upon how much a company is willing to pay.  This willingness to pay creates a hierarchy based upon the amount each company is willing to pay per “click through.”  A “click-through” is a potential customer clicking on a given ad.  This ad is essentially a link to a specific page on a website, owned by the person who is paying to have the ad placed.

Now, you don’t pay to be placed, you only pay if a person actually clicks on your ad.  So its commission based, and a hell of a lot more effective than any other type of marketing campaign where you shell out money up front and hope it works.

Before starting such a campaign yourself however, there are a few things to consider:

• What is my mark-up on my services an how much can I afford to pay for a PPC campaign
• What is my exit strategy for such a campaign?
• How will I track my success?
• Am I willing to spend time daily adjusting my marketing campaign to stay competitive?
• What is my budget and how will I allocate my funding?

For further information, take a look at the rest of our site, or contact us today for a consultation.